Experts believe that brain growth and development is spurred by the environmental experiences made available to an infant who is carried in a well designed baby carrier. The position of the child in the carrier (across the chest, along the hip, facing in or out) allows them to be closer to their parent. With this kind of proximity, babies can study facial expressions, develop language skills and learn body language much faster than they would positioned in a car seat, stroller or crib. Breastfeeding is another activity that can be enhanced by babywearing. The positioning of the baby in the sling can make breastfeeding more comfortable and accessible for babies and mothers. Depending on their physiology, some mothers can nurse ‘hands-free’ while doing activities in the home or outside. Where breastfeeding is not possible, babywearing can help to encourage closeness during bottle feeding. All in all, we think baby wearing is a good thing. We have put together the UK's most stylish range of baby carriers carriers. Discover and fall in love with over 70 styles and designs. Our fast, secure, checkout facilities mean you can buy with confidence.